[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lipt.sk\/podnikajte-formou-fransizingu\/#Article","mainEntityOfPage":"https:\/\/www.lipt.sk\/podnikajte-formou-fransizingu\/","headline":"Podnikajte formou fran\u0161\u00edzingu","name":"Podnikajte formou fran\u0161\u00edzingu","description":"Ur\u010dite s\u00fa v\u00e1m zn\u00e1me siete zna\u010diek ako Subway, McDonald`s, Fornetti, KINEKUS \u010di Yves Rocher. No, viete, \u010do maj\u00fa tieto zna\u010dky spolo\u010dn\u00e9? Ide o zna\u010dky podnikaj\u00face formou fran\u0161\u00edzingu. Fran\u0161\u00edzing je novodob\u00e1 ","datePublished":"2023-11-30","dateModified":"2023-11-30","author":{"@type":"Person","@id":"https:\/\/www.lipt.sk\/author\/#Person","name":"","url":"https:\/\/www.lipt.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lipt.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lipt.sk\/wp-content\/uploads\/man-5806015_640_9.jpg","url":"https:\/\/www.lipt.sk\/wp-content\/uploads\/man-5806015_640_9.jpg","height":0,"width":0},"url":"https:\/\/www.lipt.sk\/podnikajte-formou-fransizingu\/","about":["Biznis"],"wordCount":422,"articleBody":"Ur\u010dite s\u00fa v\u00e1m zn\u00e1me siete zna\u010diek ako Subway, McDonald`s, Fornetti, KINEKUS \u010di Yves Rocher. No, viete, \u010do maj\u00fa tieto zna\u010dky spolo\u010dn\u00e9? Ide o zna\u010dky podnikaj\u00face formou fran\u0161\u00edzingu. Fran\u0161\u00edzing je novodob\u00e1 a ve\u013emi ob\u013e\u00faben\u00e1 forma podnikania, ktor\u00e1 vznikla v zahrani\u010d\u00ed, ale \u010doraz \u010dastej\u0161ie preber\u00e1 riadenie u\u017e aj u n\u00e1s. Ak aj vy prem\u00fd\u0161\u013eate nad vlastn\u00fdm podnikan\u00edm, ale ob\u00e1vate sa rizika, podnikanie formou fran\u0161\u00edzingu bude pre v\u00e1s skvel\u00fdm kompromisom. O \u010do vlastne pri tomto podnikan\u00ed ide? Ak by sme mali fran\u0161\u00edzing definova\u0165, mohli by sme poveda\u0165, \u017ee ide o poskytnutie pr\u00e1va, licencie na pou\u017e\u00edvanie overenej zna\u010dky, obchodn\u00e9ho mena, know-how, ochrannej zn\u00e1mky, v\u00fdrobn\u00e9ho a obchodn\u00e9ho tajomstva, marketingovej strat\u00e9gie, at\u010f.Fran\u0161\u00edzing sa uzatv\u00e1ra na z\u00e1klade fran\u0161\u00edzingovej zmluvy, ktor\u00fa medzi sebou uzatv\u00e1raj\u00fa fran\u0161\u00edzor – poskytovate\u013e licencie a fran\u0161\u00edzant – prij\u00edmate\u013e licencie. Ve\u013ekou v\u00fdhodou pre fran\u0161\u00edzanta je, \u017ee vstupuje na trh s overenou zna\u010dkou, ktor\u00e1 je zn\u00e1ma a \u00faspe\u0161n\u00e1, \u010d\u00edm si zni\u017euje riziko spojen\u00e9 s podnikan\u00edm a\u017e o 80 %. Okrem toho, po cel\u00fd \u010das mu fran\u0161\u00edzor poskytuje poradenstvo a rady. Medzi fran\u0161\u00edzantom a fran\u0161\u00edzorom je dlhodob\u00e1 a intenz\u00edvna spolupr\u00e1ca.\u00a0Obaja, fran\u0161\u00edzant aj fran\u0161\u00edzor tvoria vlastn\u00e9 ekonomick\u00e9 subjekty a generuj\u00fa vlastn\u00fd zisk. Prij\u00edmate\u013e licencie je povinn\u00fd riadi\u0165 sa konceptom poskytovate\u013ea, vytvori\u0165 jednotn\u00fa prezent\u00e1ciu a rovnak\u00fd imid\u017e. Ke\u010f\u017ee poskytovate\u013e na seba berie aj ist\u00e9 riziko so zn\u00ed\u017een\u00edm \u00farovne svojej zna\u010dky a riskuje t\u00fdm, \u017ee pr\u00edde o svoje dobr\u00e9 meno. M\u00e1 teda pr\u00e1vo kontrolova\u0165 a riadi\u0165 \u010dinnos\u0165 prij\u00edmate\u013ea licencie.Podnikanie formou fran\u0161\u00edzingu je aj jednoduch\u0161ie. Riadite sa overen\u00fdm podnikate\u013esk\u00fdm konceptom a\u00a0marketingom. Na za\u010diatku je fran\u0161\u00edzant vybaven\u00fd tzv. fran\u0161\u00edzingov\u00fdm bal\u00edkom, ktor\u00fd zah\u0155\u0148a pou\u017eitie\u00a0ochrannej zn\u00e1mky a patentov, know-how pre v\u00fdber spr\u00e1vnej lokality a umiestnenie prev\u00e1dzky, \u0161kolenia a tr\u00e9ningy, teritori\u00e1lne pr\u00e1va, dohody oh\u013eadom dod\u00e1vate\u013eov, person\u00e1lne z\u00e1le\u017eitosti, \u00fa\u010dtovn\u00edctvo, marketingov\u00e1 podpora, at\u010f. Fran\u0161\u00edzing je v\u00fdhodn\u00fd aj pre stranu poskytovate\u013ea. Prenikne tak so svojou zna\u010dkou na nov\u00e9 miestne trhy, zv\u00fd\u0161i svoju vidite\u013enos\u0165 a z\u00e1rove\u0148 mu prij\u00edmate\u013e vypl\u00e1ca ist\u00e9 percento zo svojej \u010dinnosti. A to v\u0161etko na viac-menej cudzie riziko a s cudz\u00edm kapit\u00e1lom.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Podnikajte formou fran\u0161\u00edzingu","item":"https:\/\/www.lipt.sk\/podnikajte-formou-fransizingu\/#breadcrumbitem"}]}]