[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lipt.sk\/sluzba-spotify-teraz-umoznuje-inzerentom-specificky-zacielit-na-posluchacov-podcastu\/#Article","mainEntityOfPage":"https:\/\/www.lipt.sk\/sluzba-spotify-teraz-umoznuje-inzerentom-specificky-zacielit-na-posluchacov-podcastu\/","headline":"Slu\u017eba Spotify teraz umo\u017e\u0148uje inzerentom \u0161pecifick\u00fd zacieli\u0165 na posluch\u00e1\u010dov podcastu","name":"Slu\u017eba Spotify teraz umo\u017e\u0148uje inzerentom \u0161pecifick\u00fd zacieli\u0165 na posluch\u00e1\u010dov podcastu","description":"Spotify ozn\u00e1mila, \u017ee inzerenti sa m\u00f4\u017eu teraz zacieli\u0165 \u00a0na reklamy na z\u00e1klade podcastov, ktor\u00e9 \u013eudia po\u010d\u00favaj\u00fa. To znamen\u00e1, \u017ee na rozdiel od toho, kde sa inzerenti mohli zamera\u0165 hlavne na ","datePublished":"2019-05-25","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.lipt.sk\/author\/#Person","name":"","url":"https:\/\/www.lipt.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lipt.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lipt.sk\/wp-content\/uploads\/img_a302847_w16596_t1562161627.jpg","url":"https:\/\/www.lipt.sk\/wp-content\/uploads\/img_a302847_w16596_t1562161627.jpg","height":0,"width":0},"url":"https:\/\/www.lipt.sk\/sluzba-spotify-teraz-umoznuje-inzerentom-specificky-zacielit-na-posluchacov-podcastu\/","wordCount":385,"articleBody":"Spotify ozn\u00e1mila, \u017ee inzerenti sa m\u00f4\u017eu teraz zacieli\u0165 \u00a0na reklamy na z\u00e1klade podcastov, ktor\u00e9 \u013eudia po\u010d\u00favaj\u00fa. To znamen\u00e1, \u017ee na rozdiel od toho, kde sa inzerenti mohli zamera\u0165 hlavne na posluch\u00e1\u010dov Spotify hudby, ktor\u00fd maj\u00fa \u2013 pod\u013ea \u017e\u00e1nru alebo playlistu \u2013 m\u00f4\u017eu teraz s\u00fastredi\u0165 na kateg\u00f3riu podcastov, ktor\u00e9 konzumuj\u00fa, \u010do bude pravdepodobne ove\u013ea \u0161pecifickej\u0161ie pre inzerentov. Dne\u0161n\u00e9 spr\u00e1vy s\u00fa pravdepodobne len za\u010diatkom toho, ako spolo\u010dnos\u0165 pl\u00e1nuje v\u00a0kone\u010dnom d\u00f4sledku vyu\u017ei\u0165 svoje rast\u00face funkcie podcastov, aby sa ich reklamy stali cennej\u0161\u00edmi a\u00a0generovali v\u00e4\u010d\u0161ie pr\u00edjmy.Hovorky\u0148a firmy Spotify vysvetlila, \u017ee spolo\u010dnos\u0165 chce na\u010falej budova\u0165 reklamy okolo podcastov. Povedala: \u201eSna\u017e\u00edme sa vyvin\u00fa\u0165 robustnej\u0161ie reklamn\u00e9 rie\u0161enie pre vysielania, ktor\u00e9 n\u00e1m umo\u017en\u00ed vrstvi\u0165 druh mo\u017enost\u00ed s\u00fastredenia, merania a\u00a0preh\u013eadov, ktor\u00e9 m\u00e1me pre reklamy, ktor\u00e9 be\u017eia popri in\u00fdch z\u00e1\u017eitkoch z\u00a0obsahu, ako je hudba a\u00a0video.\u201cFirma p\u00f4vodne spolupracovala so spolo\u010dnos\u0165ami ako Samsung a\u00a03M na testovan\u00ed s\u00fastredenia na z\u00e1klade vysielan\u00ed, ale t\u00e1to schopnos\u0165 sa dnes \u0161iroko roz\u0161iruje na 10 trhov vr\u00e1tane USA, Kanady, Mexika, Braz\u00edlie, Anglicka, Franc\u00fazka, Nemecka, Talianska, \u0160panielska a\u00a0Austr\u00e1lie. Tieto\u00a0 reklamy bud\u00fa rovnak\u00e9 ako ak\u00e9ko\u013evek in\u00e9 reklamy v\u00a0slu\u017ebe \u2013 vlo\u017een\u00e9 medzi skladby pre \u013eud\u00ed, ktor\u00ed neplatia za slu\u017ebu \u2013 jedin\u00fdm rozdielom je, ako s\u00fa rozdelen\u00e9. Inzer\u00e1ty v\u00a0samotn\u00fdch vysielaniach sa nebud\u00fa dot\u00fdka\u0165.Ak napr\u00edklad vezmete firmu Samsung, je \u013eahk\u00e9 zisti\u0165, pre\u010do je vysielanie lukrat\u00edvnej\u0161ie ako zacielenie na hudbu. Samsung mohlo doteraz pracova\u0165 na inzer\u00e1ty na z\u00e1klade veku, pohlavia, geografickej polohy, platformy na po\u010d\u00favanie, \u017e\u00e1nru alebo zoznamov skladieb. \u017diadny z\u00a0t\u00fdchto v\u00fdberov naozaj neposkytuje dobr\u00fa predstavu o\u00a0niekom, kto by sa mohol zauj\u00edma\u0165 o\u00a0produkt spolo\u010dnosti Samsung, okrem toho, \u017ee sa mo\u017eno zameriava na pou\u017e\u00edvate\u013eov syst\u00e9mu Android. Vysielanie sa v\u0161ak spolo\u010dnosti Samsung m\u00f4\u017ee cielenie zamera\u0165 na \u013eud\u00ed, ktor\u00ed po\u010d\u00favaj\u00fa technick\u00e9 a\u00a0obchodn\u00e9 rel\u00e1cie. Toto je pravdepodobne hodnotn\u00e9 publikum pre firmu.To v\u0161etko znamen\u00e1, \u017ee vysielanie ma n\u00e1vyk na po\u010d\u00favanie ove\u013ea viac odha\u013euj\u00face ako hudobn\u00fd vkus. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (14 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Slu\u017eba Spotify teraz umo\u017e\u0148uje inzerentom \u0161pecifick\u00fd zacieli\u0165 na posluch\u00e1\u010dov podcastu","item":"https:\/\/www.lipt.sk\/sluzba-spotify-teraz-umoznuje-inzerentom-specificky-zacielit-na-posluchacov-podcastu\/#breadcrumbitem"}]}]